In 1986, with declining profitability and new competition from the arrival of video games and cable television, Revell was sold to Odyssey Partners of New York and folded into Monogram Models of Morton Grove, Illinois (which Odyssey had purchased earlier that year). Its plant in Venice was closed and all its usable assets were transferred to Monogram's Number 2 plant in Des Plaines, Illinois. The new company then moved to Northbrook, Illinois. Due to Revell's world-wide name recognition, it has become the primary brand name used on many of its kit lines, and after years of seeing both names on the logo, the Monogram name is now again portrayed separately. The company now is headquartered in Elk Grove Village, Illinois, United States.
Its major American competitors in the plastic model kit market include AMT-Ertl, Lindberg, and Testors.
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